Just a day after their 3rd anniversary Trick Dog (3010 20th Street, San Francisco) has launched their 7th menu.
Each menu release from this award-winning bar team comes with more hype than the last and the latest highly anticipated menu is filled with secrets.
Burn after reading.
They completely change everything about the menu from concept to design of the actual print-work and a 100% overhaul of every cocktail they serve. Many great bars go with the “if it ain’t broke, don’t fix it” approach but that wont cut it for this team. Rip it up and start again is the motto for their bi-annual menu changes.
It’s this approach, along with highly creative and original cocktail creation and razor-sharp attention to detail and execution that won Trick Dog accolades such as best bar team at Tales of the Cocktail Spirited Awards and Worlds 50 Best Bars in 2015. Two nods from the Beard Foundation has sent this bar soaring onto the radars of food and drink lovers around the world.
Topping the last menu every time is no small feat. When they opened 3 years ago with a Pantone color swatch menu with cocktails appropriately named with the clever color names, guests had never seen anything like it. An album of 45 records, a Horoscope Listing, SF landmarks, chinese restaurant menu, a charitable dog calendar later they have proved that they can reinvent the wheel each time. Now on to their latest, a conspiracy theory classified document folder. #B.A.R.C.
As you flip through pages of 12 cocktails posing as classified documents complete with highlighter marks, black marker streaks, and information of stories of ghosts, monsters, secret societies and unsolved mysteries you cant help but feel a little privileged.
On top of a dozen new cocktails they have a list of equally delicious high balls, boiler-makers, cheeky shots, low proof options, no proof options and even large format cocktails. Gazing upon the following images will be extremely interesting, but highly classified.